Following an in-depth brand discovery & research phase, the Muff Digital team performed a full digital audit of the client’s online portfolio and highlighted the areas for immediate improvement, as the website had a below industry average add-to-cart rate.
We advised on the shopping website UX optimization, checkout process streamlining, insertion of conversion optimization features such as multi-currency support, and general customer interaction.
In addition, multichannel paid advertising campaigns were launched to support the client’s organic presence, with remarkable results from week #1, and optimized to an average ROAS of 7 across all platforms.